My artistic journey began many years ago with my studies in design and photography, later on I ventured into the world of advertising, in the fields of ATL - BTL, marketing, and print, embracing diverse challenges over the years, and witnessing the transformative power of logo design and identities. While immersed in this vibrant realm, I discovered my true calling - the art of branding.

Since then, I became a specialist in brand identities, with a mission to help businesses express their true selves through the language of design. I delve deep into their stories, their personality, and their goals, to generate brands with meaning that connect in an emotional level with their audiences.

Through my 20+ year journey, I have developed a strong foundation in creative leadership. Currently, I am the Head of Branding at Dtail studio, guiding a talented team of designers to unlock their full potential and infuse every project with a sense of purpose. My experience has taught me that collaboration and respect for different perspectives are the cornerstones of groundbreaking creativity.